Meet Amy – The Heart Behind YSIO;
Hi, I’m Amy, the founder of YSIO; — which stands for Your Story Isn’t Over.
I was born and raised in Cardiff, and now call London home. After moving here in 2018 for my corporate career, life took an unexpected turn in November 2023 when I was made redundant. That moment became the start of something truly meaningful — turning my passion for fragrance into my full-time purpose.
I began making wax melts and candles simply because I was tired of buying products that didn’t live up to their promise. But what started as a hobby quickly grew into something much deeper — a way to support my own mental and physical health while creating something special for others.
YSIO; has truly been a lifesaver for me — a creative outlet, a community, and a mission. Every product I make is infused with care, quality, and meaning, reminding us all that our stories are still being written.
As a sole female business owner who lives with mental health challenges, I’m passionate about using my experiences to raise mental health and suicide awareness. The semicolon in YSIO; represents that — a pause, not an end.
Thank you so much for being here, for supporting my journey, and for being part of the YSIO; story.